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Premium TikTok Ad PlacementsYou Can Book

Compare format availability and pricing by market, and see how TopView costs vary across targeting scenarios in all eight markets

8
markets
9
formats
26
active combinations
Explore availability

What Are Premium Formats?

Nine reservation-based ad placements on TikTok — each with a unique mechanic, screen position and buying model

9:41
0:03
Learn More
TopView
The unmissable entry placement. Full-screen auto-play video with sound that commands 100% share of voice the second users open TikTok
9:41
BRAND
Takeover Screen
Skip
Brand Takeover
A premium full-screen dynamic display. Instant impact through clean static images or short video mechanics with zero distractions
9:41
BRAND
Logo Takeover
Slick co-branded introduction. Integrated seamlessly into the splash sequence alongside the signature TikTok logo animation
9:41
Ad 1
Prime Time
Sequential storytelling in real time. Stacked ad cards that let you guide users through multi-stage brand narratives step-by-step
9:41
TopView
TopFeed
TopReach
Double-exposure delivery model. Bundled format that couples a high-impact TopView position with structured TopFeed placement
9:41
Trending #1
Sponsored Ad
Adjacent placement
Pulse Suite
Contextual cultural alignment. Places your sponsored creatives immediately adjacent to the top-tier trending content on the platform
9:41
#MyBrandChallenge
Hashtag Challenge
The ultimate viral catalyst. A custom discovery page with a branded banner driving massive user-generated content engagement
9:41
Branded Effects
Immersive community creation. Custom AR filters, interactive camera overlays, and branded asset shelves that users play with
9:41
Following
For You
Sponsored Post
First in-feed ad placement
Sponsored
TopFeed
Premium native flow positioning. Secure the highly-coveted first sponsored slot directly in the organic 'For You' stream

Availability matrix

A clean view of which formats are live across each market. Select a row to open the market details.

Select a row to open the market
✓ Active
– Not active
MARKET
TopView
Brand Takeover
Logo Takeover
Prime Time
TopReach
Pulse Suite
Hashtag Challenge
Branded Effects
TopFeed
Kazakhstan
5 of 9 active
✓
–
✓
–
✓
–
–
✓
✓
Belarus
4 of 9 active
✓
–
–
–
✓
–
–
✓
✓
Kenya
2 of 9 active
✓
–
–
–
–
–
–
✓
–
Nigeria
2 of 9 active
✓
–
–
–
–
–
–
✓
–
South Africa
4 of 9 active
✓
–
–
–
–
✓
–
✓
✓
Azerbaijan
1 of 9 active
✓
–
–
–
–
–
–
–
–
Indonesia
5 of 9 active
✓
–
–
–
✓
–
✓
✓
✓
United States
5 of 9 active
✓
–
–
–
✓
–
✓
✓
✓

Market details

Browse by country and dive into active formats, pricing notes, and targeting scenarios for TopView.

Kazakhstan
Belarus
Kenya
Azerbaijan
Nigeria
South Africa
Indonesia
United States
🇰🇿 Kazakhstan
5 of 9 formats active
TopView
ACTIVE
Brand Takeover
Not active
Logo Takeover
~ $15,000 Customised packages available (+ Magic Hub page on TikTok, sponsorship add-ons)
ACTIVE
Prime Time
Not active
TopReach
Frequency 1 - ~ $6,500 per day
ACTIVE
Pulse Suite
Not active
Hashtag Challenge
Not active
Branded Effects
~ $13,000 standard / $18,000 advanced
ACTIVE
TopFeed
All 1 day. Impressions 14,723,000
ACTIVE
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $7,922 - $16,320
CPM Range
~ $0.54 - $0.68
1
Reserve inventory by day / Age: No Limit
CPM
~ $0.54
Budget
~ $13,500
Impressions
24,700K
Frequency
3-4 capped at 5
2
Reserve inventory by day / Age: 18+
CPM
~ $0.68
Budget
~ $16,320
Impressions
23,650K
Frequency
3-4 capped at 5
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
Not active
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $0.68
Budget
~ $8,432
Impressions
12,200K
Frequency
3-4 capped at 5
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
Not active
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $0.68
Budget
~ $7,922
Impressions
11,475K
Frequency
3-4 capped at 5

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇧🇾 Belarus
4 of 9 formats active
TopView
~ $3,374 - $6,772 USD
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
Frequency 1, ~ $3,000 per day
ACTIVE
Pulse Suite
Not active
Hashtag Challenge
Not active
Branded Effects
~ $13,000 standard / $18,000 advanced
ACTIVE
TopFeed
1 day. Impressions 4,492,000
ACTIVE
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $3,374 - $6,772
CPM Range
~ $0.54 - $0.70
1
Reserve inventory by day / Age: No Limit
CPM
~ $0.54
Budget
~ $6,135
Impressions
11,362K
Frequency
3.1-4.2
2
Reserve inventory by day / Age: 18+
CPM
~ $0.62
Budget
~ $6,772
Impressions
10,923K
Frequency
3.1-4.2
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
Not active
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $0.70
Budget
~ $3,940
Impressions
5,629K
Frequency
3.1-4.2
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
Not active
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $0.70
Budget
~ $3,694
Impressions
5,277K
Frequency
3.1-4.1

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇰🇪 Kenya
2 of 9 formats active
TopView
~ $12,232
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
Not active
Pulse Suite
Not active
Hashtag Challenge
Not active
Branded Effects
~ $11,000 standard / $18,000 advanced
ACTIVE
TopFeed
Not active
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $12,232
CPM Range
~ $1.00 - $1.30
1
Reserve inventory by day / Age: No Limit
CPM
~ $1.00
Budget
~ $12,232
Impressions
12,232K
Full reach
3,067K-4,089K
2
Reserve inventory by day / Age: 18+
CPM
~ $1.15
Budget
~ $13,818
Impressions
12,016K
Full reach
3,003K-4,004K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
CPM
~ $1.15
Budget
~ $7,328
Impressions
6,372K
Full reach
1,661K-2,215K
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $1.30
Budget
~ $8,102
Impressions
6,232K
Full reach
1,631K-2,175K
5
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $1.30
Budget
~ $7,501
Impressions
5,770K
Full reach
1,367K-1,822K
6
Reserve using Fixed Budget / Age: No Limit | Gender: Female
CPM
~ $1.15
Budget
~ $6,723
Impressions
5,846K
Full reach
1,389K-1,852K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇦🇿 Azerbaijan
1 of 9 formats active
TopView
~ $7,500
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
Not active
Pulse Suite
Not active
Hashtag Challenge
Not active
Branded Effects
Not active
TopFeed
Not active
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $7,500
CPM Range
~ $0.60 - $0.78
1
Reserve inventory by day / Age: No Limit
CPM
~ $0.60
Budget
~ $7,500
Impressions
12,963K
Reach
3,034K-4,046K
2
Reserve inventory by day / Age: 18+
CPM
~ $0.69
Budget
~ $6,500
Impressions
10,895K
Reach
2,507K-3,343K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
CPM
~ $0.69
Budget
~ $4,000
Impressions
5,806K
Reach
1,341K-1,788K
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $0.78
Budget
~ $4,523
Impressions
5,799K
Reach
1,339K-1,785K
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
CPM
~ $0.69
Budget
~ $3,494
Impressions
5,064K
Reach
1,156K-1,542K
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $0.78
Budget
~ $3,947
Impressions
5,060K
Reach
1,156K-1,542K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇳🇬 Nigeria
2 of 9 formats active
TopView
~ $47,025
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
Not active
Pulse Suite
Not active
Hashtag Challenge
Not active
Branded Effects
~ $11,000 standard / $18,000 advanced
ACTIVE
TopFeed
Not active
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $47,025
CPM Range
~ $1.50 - $1.95
1
Reserve inventory by day / Age: No Limit
CPM
~ $1.50
Budget
~ $47,025
Impressions
31,350K
Reach
8,012K-10,683K
2
Reserve inventory by day / Age: 18+
CPM
~ $1.73
Budget
~ $52,220
Impressions
30,185K
Reach
7,690K-10,254K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
CPM
~ $1.73
Budget
~ $30,258
Impressions
17,490K
Reach
4,534K-6,045K
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $1.95
Budget
~ $32,976
Impressions
16,911K
Reach
4,375K-5,834K
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
CPM
~ $1.73
Budget
~ $23,627
Impressions
13,657K
Reach
3,407K-4,543K
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $1.95
Budget
~ $25,703
Impressions
13,181K
Reach
3,284K-4,378K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇿🇦 South Africa
4 of 9 formats active
TopView
~ $38,874.83
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
Not active
Pulse Suite
Max Pulse R18.4 / Category Lineups R21.2
ACTIVE
Hashtag Challenge
Not active
Branded Effects
~ $11,000 standard / $18,000 advanced
ACTIVE
TopFeed
~ $21,228.05
ACTIVE
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $38,875
CPM Range
~ $1.73 - $2.25
1
Reserve inventory by day / Age: No Limit
CPM
~ $1.73
Budget
~ $38,875
Impressions
22,471K
Reach
6,278K-8,371K
2
Reserve inventory by day / Age: 18+
CPM
~ $1.99
Budget
~ $42,600
Impressions
21,407K
Reach
5,967K-7,957K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
CPM
~ $1.99
Budget
~ $21,860
Impressions
10,985K
Reach
3,162K-4,216K
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $2.25
Budget
~ $23,531
Impressions
10,458K
Reach
3,007K-4,010K
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
CPM
~ $1.99
Budget
~ $21,730
Impressions
10,920K
Reach
2,955K-3,940K
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $2.25
Budget
~ $24,606
Impressions
10,936K
Reach
2,955K-3,940K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇮🇩 Indonesia
5 of 9 formats active
TopView
~ $266,810
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
~ CPM between $0.85 and $0.89
ACTIVE
Pulse Suite
Not active
Hashtag Challenge
~ $18,300 - $33,300
ACTIVE
Branded Effects
~ $30,000 standard / $50,000 advanced
ACTIVE
TopFeed
~ $15,140 - Impressions 29,028K · Reach 28,097K · CPM ~$0.52 · Frequency 1.03
ACTIVE
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $266,810
CPM Range
~ $0.85 - $1.11
1
Reserve inventory by day / Age: No Limit
CPM
~ $0.85
Budget
~ $266,810
Impressions
313,894K
Reach
70,359K-93,812K
2
Reserve inventory by day / Age: 18+
CPM
~ $0.98
Budget
~ $296,656
Impressions
302,710K
Reach
67,799K-90,312K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
CPM
~ $0.98
Budget
~ $131,465
Impressions
134,148K
Reach
30,248K-40,330K
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $1.11
Budget
~ $143,927
Impressions
129,664K
Reach
29,240K-38,986K
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
CPM
~ $0.98
Budget
~ $173,458
Impressions
176,998K
Reach
39,248K-52,330K
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $1.11
Budget
~ $190,761
Impressions
171,857K
Reach
38,102K-50,803K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

🇺🇸 United States
5 of 9 formats active
TopView
~ $3,389,438
ACTIVE
Brand Takeover
Not active
Logo Takeover
Not active
Prime Time
Not active
TopReach
~ CPM between $11.89 and $16.33
ACTIVE
Pulse Suite
Not active
Hashtag Challenge
~ $383,000 - $705,000 (not applicable to Pure)
ACTIVE
Branded Effects
~ $85,000 standard / $100,000 advanced
ACTIVE
TopFeed
~ $872,521 - Impressions 136,040K · Reach 69,474K · CPM ~$6.41 · Frequency 1.96
ACTIVE
TopView - targeting scenarios
Every targeting option carries its own CPM, so the same one-day buy lands at a different price. Reach and impression figures are averages, in thousands.
Base Price
~ $3,389,438
CPM Range
~ $12.01
1
Reserve inventory by day / Age: No Limit
CPM
~ $12.01
Budget
~ $3,389,438
Impressions
282,218K
Reach
70,500K-94,000K
2
Reserve inventory by day / Age: 18+
CPM
~ $12.01
Budget
~ $3,142,344
Impressions
261,644K
Reach
65,516K-87,355K
3
Reserve using Fixed Budget / Age: No Limit | Gender: Male
Not active
4
Reserve using Fixed Budget / Age: 18+ | Gender: Male
CPM
~ $12.01
Budget
~ $1,452,754
Impressions
120,962K
Reach
31,018K-41,358K
5
Reserve using Fixed Budget / Age: No Limit | Gender: Female
Not active
6
Reserve using Fixed Budget / Age: 18+ | Gender: Female
CPM
~ $12.01
Budget
~ $1,685,760
Impressions
140,363K
Reach
34,372K-45,830K

Estimated pricing — figures marked with ~ are approximate and may vary depending on the selected campaign dates.

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