Basic account

→

Advanced account

The same platform — more control, better results

Telegram Ads has evolved from a simple reach tool into a full advertising platform, with advanced targeting, visual formats, conversion tracking, and proper campaign optimization.

If you’ve been using Telegram Ads, you’ve likely been running a Basic account. The Advanced account is the next step: predictable moderation, the same familiar interface, and the full toolkit of a mature ad platform across multiple markets.

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Audience targeting

Transparent moderation rules

External website links

Up to 30% better campaign results

Diverse payment options

Your markets are already open
‍

Euro account geography has expanded dramatically.
If you've been using TON specifically because of geography — check whether your markets are now covered.

MENA

United Arab Emirates

Qatar

Saudi Arabia

ASIA

India

Indonesia

Turkey

LATIN AMERICA

Brazil

Mexico

Argentina

Colombia

Chile

Peru

CENTRAL ASIA & CAUCASUS

Kazakhstan

Uzbekistan

Azerbaijan

Georgia

Armenia

Tajikistan

Kyrgyzstan

+ More markets are coming soon

Does this sound familiar?

Tick the points that apply to your current campaigns.

You'd rather run traffic to external links

External links are only available in Euro accounts. TON sends users to channels, bots or posts only.

You need conversion tracking

Telegram Pixel and event tracking are exclusive to Euro. No conversion data in TON.

You want to target by audience profile, not just channels

Target Users — geo, language, interests, device, channel audiences — only in Euro. TON targets channels and search only.

You want visual formats across the full funnel

Euro unlocks more ad placements — covering awareness, consideration and conversion in a single account.

TON crypto billing is a friction point for your team

Euro accounts use EUR billing — card or invoice. No exchange rate risk, no manual top-ups.

Moderation rejections slow you down

Euro partner accounts get faster review queues and direct Telegram support contact. Less guesswork on policy.

0/6

Select the points that apply to your work.

What changes — and what doesn't

Same interface, same CPM auction, same account. Euro removes the ceiling.

Criterion

Basic account
‍
Best for reach and simple channel promotion

Advanced account
‍
Full campaign tool — optimize, track, scale

Ad destination

Ad formats

Targeting

Billing

Channel, post, bot only

Text, image, video

Channels, search and bots

TON crypto

Self-service, unpredictable moderation process

Includes everything from Basic, plus ads linking to external websites

Text, image, video, search, bots, mini-apps

+ Audience: geo, language, interests, device

EURO — card or invoice

Moderation with partner-level visibility and support

Conversion tracking

No pixel or event data

Telegram Pixel + UTM

Moderation

Native ads that blend into the experience — not interrupt it

Telegram Ads appear inside real user environments: channels, bots, search, and mini-apps — clean sponsored messages that fit naturally into the flow, with no banners or pop-ups. A Basic account covers text, image and video in channels; the Advanced account unlocks every format below.

Text Ads

quick, clear offers; ideal for testing performance

Image Ads

stronger engagement with simple creatives

Search Ads

intent-based traffic from Telegram search

Video Ads

storytelling, brand recall, product demos

Bot Ads

sponsored messages inside functional bots

Mini-App Ads

interactive, high-CTR format for engagement and conversions

A platform built for full-funnel performance

Telegram uses a CPM auction model— transparent, predictable, and fully controlled by the advertiser. Telegram Ads supports multiple funnel stages through flexible destinations and a full stack of targeting options that fit any strategy:

Targeting

By Audience

Target users based on geo, language, interests, and device

By Channel

Reach followers of specific channels that match your audience

By Keywords

Capture direct intent in Telegram Search

By Context

Engage users inside relevant bots through contextual targeting

TON Account Alternative

If Euro accounts are not yet available in your region, a TON account can serve as a temporary solution for testing, soft launches, and multi-market coverage. Evido helps select the optimal setup for each market.

Objectives

Consideration

Drive traffic to websites, landing pages, offers or lead forms

Engagement

Grow your Telegram channel, build community, nurture conversions

Conversions

Trigger actions inside Telegram — sign ups, bookings, mini-app flows

Telegram Insider by Aitarget

Stop guessing which channels to choose. Telegram Insider shows real active audiences, engagement rates, and top-performing channels — so you can plan confidently. Currently available for Arabic- and Uzbek-speaking markets. Explore channels →

Trusted worldwide

Why run Euro Telegram Ads through Evido

As a Telegram Ads reseller, Evido gives you full access to Euro Ad Account capabilities — with an expert support layer on top.

Start your first Euro Telegram Ads campaign with Evido.

As anexperienced Telegram Ads reseller, Evido provides:

Full access

Complete functionality of the Euro and TON Ad Account — all formats, all targeting options, pixel included.

Creative Pre-Check

We review your creatives before submission to prevent rejection loops and save turnaround time.

Priority Moderation

Partner-level access means accelerated review queues and direct contact with Telegram support.

Compliance Expertise

Our team knows the policy edge cases — tone, emoji rules, category restrictions, local nuances across markets.

Localized Support

Multilingual team covering Central Asia, MENA, and CIS. We speak the market, not just the platform.

Telegram Insider

Our AI channel intelligence tool gives you real audience data, engagement metrics, and curated channel lists by topic and region.

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Frequently asked questions

What is the difference between a Telegram Ads TON account and a Euro account?

A TON account is a simpler option for promoting Telegram channels, posts and bots, with the ad balance in Toncoin. A Euro account is billed in euros and adds external website links, Telegram Pixel conversion tracking and more campaign settings.

Euro accounts let you target by geography, language, interests and device, as well as by channels, bots and search. TON targeting is expanding too — see our guide to TON and Euro targeting and the August 2026 platform updates.

How do I open a Telegram Ads Euro account?

Register on the Evido by Aitarget platform, select Telegram Ads and choose the Euro / Advanced account type. Add your business category, a link to the website, channel or bot you want to promote, and the Telegram usernames of the people who need access.

The application review takes up to one business day. Once approved, fund the account to complete setup, then create your campaigns and submit your ads for moderation. See our guides on registering on the platform and creating an ad in a Euro account for details.

How much does Telegram Ads cost, and is there a minimum budget?

Telegram Ads charges per 1,000 impressions (CPM) in an auction: you set your bid, and the price depends on your audience, competition and ad format. The minimum CPM is about €1 for Euro accounts and 0.1 TON for TON accounts. In our benchmarks, text ads cost roughly €1.20–€1.70 CPM in broad categories and €2.40–€3.20 in more competitive ones.

Through Evido, a Euro account starts with a €500 advertising deposit, plus fees and taxes. For a TON account, the minimum is 20 TON in ad funds (22 TON with the 10% service fee), payable in USD. Minimums may change — see our guides to Telegram ad costs and CPM bidding (in Russian) for the latest figures.

Thank you!