What’s new in June: the latest from Meta, TikTok, and Telegram for advertisers

Written by

Anna Voronina

Date published

July 6, 2025

Here’s what made headlines in June — from platform shifts to product upgrades and standout client results.

Meta: less manual work, more AI

Meta is doing what it always does in recent years: making life easier for those who embrace auto-campaigns — and harder for those who prefer manual setup.

AI takes over production

At Cannes Lions, Meta announced 11 new features aimed at cutting production costs:

Auto-generated text and images tailored to your brand (colors, logo, style)
Auto-videos built from product cards with music and captions
AI identifies key moments in your video and turns them into interactive highlights
New CTA stickers like “Order Now” or “Learn More” — visual prompts embedded directly into videos
Meta also expanded testing of Business AI for ads on Instagram and Facebook. Now, you can embed an AI assistant directly into your ad.

💡For advertisers, this means faster, cheaper production and smarter, auto-optimized creatives that adapt to your brand and audience.

Targeting: welcome to “let Meta decide”

Interest-based targeting consolidation

Starting June 23, Meta continues merging narrow interest categories. For example, multiple sports-related interests are now grouped into one broad category. Legacy targeting setups will work until January 15, 2026, after which advertisers must switch to broader AI-driven targeting using Advantage+.

Default targeting goes broad

Since May 29, all new ad sets created via Marketing API have the advantage_audience parameter enabled by default. This means new campaigns will automatically use Advantage+ broad targeting. Existing campaigns are unaffected, but partners are encouraged to test and adapt early to avoid performance drops.

Optimize for profit, not just purchases

Meta is testing a feature allowing advertisers to send profit data via Conversions API—not just purchase values. Campaigns can now optimize based on real margins (if you’re willing to share those numbers).

💡For advertisers, these updates mean less control over narrow targeting, but more automation and potential performance gains if they adapt — including smarter spend based on actual profit, not just sales.

Ads on WhatsApp

Meta is currently testing WhatsApp ads in Latin America, with plans to expand to other markets in the coming months.

Ads will appear in Channels and Statuses
Creators can now offer paid subscriptions to premium channels
Targeting uses basic signals (location, language, channel subscriptions, ad interaction)
Phone numbers won’t be shared with advertisers

💡For advertisers, this opens a new, privacy-safe channel to reach engaged users through native placements — with growing monetization tools and early-mover advantages as WhatsApp rolls out ads globally.

Ads on Threads

With over 320 million users, Threads now supports ads:

The ads can be launched via Ads Manager under Advantage+ placements
Supports awareness, traffic, and sales objectives
Uses single-image or video formats appearing between threads

💡What this means for advertisers: A high-growth channel with low entry barriers — easy to test, simple to scale, no need for extra creatives.

Want to try Threads ads? Message us — we’ll help you get started and show how to make the most of your first campaign.

TikTok: AI, Middle Funnel, and Attribution Tools

Ad assistant: AI in your ad account

TikTok introduced a full-featured AI Ad Assistant — no more support tickets.

Ask: “Why isn’t my campaign spending?” It will return practical fixes.

You can:

Diagnose campaign issues
Identify top creatives
Get actionable optimization advice
Make quick edits

💡Verdict: a valuable tool for TikTok advertisers — it streamlines campaign management, speeds up troubleshooting, and helps improve performance without waiting on support.

Market scope & brand conversion

TikTok launched Market Scope, an analytics platform mapping the full customer journey — from awareness to conversion. It includes modules on audience movement and brand perception.

Brand Conversion Ads are also live — targeting mid-funnel users with high intent, powered by Market Scope data.

CRM-driven optimization

TikTok now supports CRM-based Deep Funnel Optimization for lead ads. Upload offline data (e.g., which leads became buyers), and TikTok will optimize for valuable leads — not just clicks.

E-commerce boost

Smart+ Catalog Ads use AI to push catalog products
From July 2025, GMV Max becomes default bid strategy in TikTok Shop—aimed at maximizing gross merchandise value

New ad placements & creative tools

Pulse Premiere/Core: Show ads next to top content and cultural moments
Sponsored Hashtag Challenges+ with direct purchase options
Updated Branded Effects for immersive experiences

💡 What this means for TikTok advertisers

TikTok is doubling down on performance and e-commerce. With deeper analytics, mid-funnel targeting, CRM integration, and smarter catalog tools, it’s now easier to guide users from interest to purchase — and scale what works.

Telegram: now a full monetization platform

Telegram is no longer just a place for chats — it’s becoming a full-scale platform for creators and brands to earn and connect.

Users can now buy and send Telegram Stars — emoji, stickers, and other digital gifts. The kicker? Telegram shares the revenue with channel owners, turning casual interactions into real income.

Paid channels and chats are also here. Creators can set up subscription-based access, with payments processed entirely in-app. Whether you're a journalist, educator, or running a private business community — no third-party tools needed. It’s Telegram’s answer to Patreon and YouTube memberships.

And now subscribers can message channel admins directly — opening the door for personalized interaction and, potentially, a full-on CRM system right inside the app.

💡What this means for advertisers

Telegram is laying the groundwork for a closed-loop ecosystem where content, conversation, and conversion happen in one place. For brands, it’s a chance to build deeper engagement, monetize loyalty, and create direct, trackable relationships with their audience.

Smarter tools for ads on Telegram

Running ads on Telegram just got easier. You can now update UTM tags without having to recreate the entire ad — a small tweak that saves time and keeps your performance data intact. No more starting from scratch just to fix tracking.

Also new: clickable buttons in Telegram Premium Stories. It’s a slick way to drive traffic directly from a Story — ideal for promoting a product, landing page, or limited-time offer. One tap, and your audience is exactly where you want them.

💡What this means for advertisers

Telegram is streamlining ad management and adding real conversion tools. You can now fine-tune tracking without resetting performance — and Stories with buttons give you a direct, native way to push traffic or sales.

Behind the Build: Evido Updates

API Access for TikTok and Meta

Managing ad campaigns at scale just got easier. We’ve rolled out AdHand API access for both TikTok and Meta — so now, large teams and platforms can integrate directly and automate account management, refills, and reporting. Whether you're managing dozens of clients or building your own internal tools — the AdHand API helps you move faster and scale smarter. Contact our team to request API access for your brand setup.

Ad platform tabs just got a makeover

We’ve also updated the interface: each platform tab now has a clean, focused landing page. We’ve also moved all billing details to a separate section, so you can focus on launching and scaling campaigns without distractions.