Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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Articles Published
2025
Active Since
Articles by

Ksenia Lebedeva

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TikTok TopView in Azerbaijan: How Baku Electronics Launched First and What the Numbers Showed
July 8, 2026
6
min read

TikTok TopView in Azerbaijan: How Baku Electronics Launched First and What the Numbers Showed

When TikTok made TopView available in Azerbaijan, one brand didn't wait to see how the market would respond. Baku Electronics went live in the first available time slots — before any other advertiser in the country.
Advertising platform updates: June 2026
July 1, 2026
8
min read

Advertising platform updates: June 2026

See how ad platforms moved to full AI ecosystems in June 2026 — Meta, Google and TikTok automating creative and optimization.
How to create a Business Center in TikTok
June 24, 2026
2
min read

How to create a Business Center in TikTok

Create a TikTok Business Center step by step — a quick, correct setup guide for advertisers doing it for the first time.
How to find an ID in TikTok Business Center
June 24, 2026
1
min read

How to find an ID in TikTok Business Center

Find any ID in your TikTok Business Center fast — a clear, step-by-step guide for advertisers.
Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated
June 8, 2026
10
min read

Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated

Win in East Africa: what actually works on TikTok, Meta and Google — and the setup mistakes that quietly kill campaigns.
Advertising platform updates: May 2026
June 3, 2026
7
min read

Advertising platform updates: May 2026

See how May 2026 accelerated AI automation across ad platforms — the search, attribution and creative changes worth acting on.