Evido Blog Kenya: Ad Strategy, Case Studies & Insights

ChatGPT is becoming part of how people research products, compare solutions, and make business decisions. That makes advertising inside these conversations an interesting new opportunity — but also a very different environment from traditional paid media.

When TikTok made TopView available in Azerbaijan, one brand didn't wait to see how the market would respond. Baku Electronics went live in the first available time slots — before any other advertiser in the country.

See how Agritex used TikTok Ads to reach rural farmers in Azerbaijan and win higher-quality leads — steal the targeting playbook.

September brought a new wave of updates across major advertising platforms. AI-powered campaign management, more flexible measurement, new targeting opportunities and expanded automation continued to shape the advertising ecosystem.

August continued the main trend of recent months: ad platforms keep handing routine tasks over to AI and automation. Let's take a closer look at the updates.

July brought a new wave of AI tools for ad creation (LinkedIn, Meta) and continued the trend toward transparency and consolidated campaign management (Google). Snapchat and Telegram bet on integrations and community tools, while TikTok expanded performance solutions for niche verticals like streaming.

Aitarget is Evido's platform for advertising on social media. It combines financial infrastructure — one balance for all ad platforms — with adtech tools that support your campaign work.

The article provides a detailed guide on how to top up your Aitarget platform balance by card.

We've made the TikTok Ads account creation form more detailed to collect all the necessary information the first time around. This helps prepare the account for TikTok's requirements in advance, reduces the number of follow-up requests, and gets you to campaign launch faster.

A creative & performance guide for large brands, enterprise advertisers, and agencies scaling on TikTok in Kenya.

Win in East Africa: what actually works on TikTok, Meta and Google — and the setup mistakes that quietly kill campaigns.

"Recommend trail running shoes under $100." More and more people ask ChatGPT questions like this instead of a search engine. In return, they get a selection of products with prices, and below the answer there may be an ad from a store. An online store has two ways into that conversation. The first is ChatGPT shopping results, which are free and cannot be influenced with money. The second is product ads: you upload your catalog, and the system picks a product that fits the conversation and shows it in an ad card. Below, we cover how product ads work, what to prepare, how to launch a campaign step by step, and the most common mistakes.

What platform whitelisting actually involves for licensed betting operators, why there is no self-serve route, and who does what.

Where TikTok accepts licensed sports betting advertisers, how approval works step by step, and what keeps an account live after launch.

Where Google certifies sports betting ads in 2026, what each country requires, and what the new policy-health rule means for agencies.