Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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Articles Published
2025
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Ksenia Lebedeva

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Whitelisting for Betting Advertisers: What It Is and Why You Can’t Do It Alone
October 17, 2026
7
min read

Whitelisting for Betting Advertisers: What It Is and Why You Can’t Do It Alone

What platform whitelisting actually involves for licensed betting operators, why there is no self-serve route, and who does what.
TikTok Ads Betting Certification: Where It’s Allowed and How Licensed Operators Get Approved
October 17, 2026
7
min read

TikTok Ads Betting Certification: Where It’s Allowed and How Licensed Operators Get Approved

Where TikTok accepts licensed sports betting advertisers, how approval works step by step, and what keeps an account live after launch.
Google Ads Betting Certification 2026: Requirements Country by Country
October 17, 2026
8
min read

Google Ads Betting Certification 2026: Requirements Country by Country

Where Google certifies sports betting ads in 2026, what each country requires, and what the new policy-health rule means for agencies.
Meta Betting Ads Authorization: Where It’s Allowed and How Licensed Operators Get Approved
October 17, 2026
7
min read

Meta Betting Ads Authorization: Where It’s Allowed and How Licensed Operators Get Approved

Which licenses Meta accepts, how the One-Time Verification Rule works, where betting ads can't run even with approval, and what to submit.
Licensed Partner vs Grey Accounts: How to Choose a Betting Ads Provider
October 16, 2026
5
min read

Licensed Partner vs Grey Accounts: How to Choose a Betting Ads Provider

Why grey accounts cost more than they look, what changed on Google and Meta in 2025–2026, and the questions to ask before you choose a provider.
Betting Ad Creatives That Pass Review: Allowed, Risky and Prohibited by Platform
October 16, 2026
6
min read

Betting Ad Creatives That Pass Review: Allowed, Risky and Prohibited by Platform

The creative rules Meta, TikTok, and Google share for betting ads, where enforcement differs, and a checklist to run before you submit.