Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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Articles Published
2025
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Ksenia Lebedeva

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ChatGPT Ads: FAQ Before You Launch
October 2, 2026
9
min read

ChatGPT Ads: FAQ Before You Launch

Answers to the questions advertisers ask most before launching ChatGPT Ads: countries, targeting, formats, budgets, conversion tracking, and moderation.
Card payment. Full guide
September 11, 2026
2
min read

Card payment. Full guide

The article provides a detailed guide on how to top up your Aitarget platform balance by card.
Web Traffic Unlocks Additional Ad Formats
September 9, 2026
5
min read

Web Traffic Unlocks Additional Ad Formats

Another important advantage of Web Traffic is that it gives advertisers access to creative formats designed specifically for the Traffic objective.
Web traffic: FAQ
September 9, 2026
3
min read

Web traffic: FAQ

Here we'll answer the most common questions advertisers have about TikTok Web Traffic — from optimization and measurement to choosing the right setup for your account.
How to Launch Web Traffic: A Practical Framework
September 7, 2026
3
min read

How to Launch Web Traffic: A Practical Framework

Most Web Traffic tests do not fail because the objective was the wrong choice. They fail because the campaign was set up in a way that made the result unreadable.
TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full
September 7, 2026
8
min read

TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full

On TikTok, Web Traffic can be more than a way to drive clicks. It can expand the funnel, build retargeting audiences, and support conversion campaigns. In this article, we explain what Web Traffic is, how it differs from Conversion, and when to use it.