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Gunel Khalafbayli
Gunel Khalafbayli

Expert Contributor

Gunel Khalafbayli

Customer Success Manager at Evido Azerbaijan

Gunel is a Customer Success Manager at Evido Azerbaijan in Baku. Gunel joined Evido in 2023 as an Onboarding Specialist, helping new clients set up and launch their advertising, and has worked in customer success since 2024. Earlier experience includes account management at Jet Sharing Azerbaijan.

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2023
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Articles by

Gunel Khalafbayli

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You have a TikTok Pixel but no retargeting: why you're overpaying for your audience
November 2, 2026
6
min read

You have a TikTok Pixel but no retargeting: why you're overpaying for your audience

91% of TikTok ad accounts with a pixel have no visitor audiences. How to stop overpaying: three audiences for retargeting.
Gunel Khalafbayli
Gunel Khalafbayli
TikTok Pixel: 3 simple mistakes that cost you dearly
November 2, 2026
5
min read

TikTok Pixel: 3 simple mistakes that cost you dearly

In 15% of TikTok ad accounts, a lead is tracked as a purchase. Here's how to see what your campaign is really learning from and fix your event setup.
Gunel Khalafbayli
Gunel Khalafbayli
In 94% of TikTok ad accounts, the pixel doesn't see everything: what to check and how to fix it
November 2, 2026
7
min read

In 94% of TikTok ad accounts, the pixel doesn't see everything: what to check and how to fix it

In 94% of TikTok ad accounts that drive traffic to a website, some results go unmeasured. Here’s where the gaps hide and how to check your own account.
Gunel Khalafbayli
Gunel Khalafbayli
Web Traffic Unlocks Additional Ad Formats
September 9, 2026
5
min read

Web Traffic Unlocks Additional Ad Formats

Another important advantage of Web Traffic is that it gives advertisers access to creative formats designed specifically for the Traffic objective.
Gunel Khalafbayli
Gunel Khalafbayli
Web traffic: FAQ
September 9, 2026
3
min read

Web traffic: FAQ

Here we'll answer the most common questions advertisers have about TikTok Web Traffic — from optimization and measurement to choosing the right setup for your account.
Gunel Khalafbayli
Gunel Khalafbayli
How to Launch Web Traffic: A Practical Framework
September 7, 2026
3
min read

How to Launch Web Traffic: A Practical Framework

Most Web Traffic tests do not fail because the objective was the wrong choice. They fail because the campaign was set up in a way that made the result unreadable.
Gunel Khalafbayli
Gunel Khalafbayli