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Gunel Khalafbayli
Gunel Khalafbayli

Expert Contributor

Gunel Khalafbayli

Customer Success Manager at Evido Azerbaijan

Gunel is a Customer Success Manager at Evido Azerbaijan in Baku. Gunel joined Evido in 2023 as an Onboarding Specialist, helping new clients set up and launch their advertising, and has worked in customer success since 2024. Earlier experience includes account management at Jet Sharing Azerbaijan.

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Gunel Khalafbayli

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TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full
September 7, 2026
8
min read

TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full

On TikTok, Web Traffic can be more than a way to drive clicks. It can expand the funnel, build retargeting audiences, and support conversion campaigns. In this article, we explain what Web Traffic is, how it differs from Conversion, and when to use it.
Gunel Khalafbayli
Gunel Khalafbayli
TikTok Ads Account Request Form Update: Why We Now Ask for More Documents
July 14, 2026
5
min read

TikTok Ads Account Request Form Update: Why We Now Ask for More Documents

We've made the TikTok Ads account creation form more detailed to collect all the necessary information the first time around. This helps prepare the account for TikTok's requirements in advance, reduces the number of follow-up requests, and gets you to campaign launch faster.
Gunel Khalafbayli
Gunel Khalafbayli
Evido by Aitarget unlocks CFD advertising access on TikTok
July 10, 2026
5
min read

Evido by Aitarget unlocks CFD advertising access on TikTok

CFDs (Contracts for Difference) have long been on TikTok's list of financial categories fully prohibited from advertising. The platform classified them as high-risk financial instruments and blocked promotion outright.
Gunel Khalafbayli
Gunel Khalafbayli
TikTok TopView in Azerbaijan: How Baku Electronics Launched First and What the Numbers Showed
July 8, 2026
6
min read

TikTok TopView in Azerbaijan: How Baku Electronics Launched First and What the Numbers Showed

When TikTok made TopView available in Azerbaijan, one brand didn't wait to see how the market would respond. Baku Electronics went live in the first available time slots — before any other advertiser in the country.
Gunel Khalafbayli
Gunel Khalafbayli
How to create a Business Center in TikTok
June 24, 2026
2
min read

How to create a Business Center in TikTok

Create a TikTok Business Center step by step — a quick, correct setup guide for advertisers doing it for the first time.
Gunel Khalafbayli
Gunel Khalafbayli
How to find an ID in TikTok Business Center
June 24, 2026
1
min read

How to find an ID in TikTok Business Center

Find any ID in your TikTok Business Center fast — a clear, step-by-step guide for advertisers.
Gunel Khalafbayli
Gunel Khalafbayli