presented by Zaur Shukurov, the Owner of Shukurov Marketing Group
Introduction
Shukurov Marketing Group, a pioneer in TikTok advertising in Azerbaijan, successfully launched a campaign for their automotive client, Imotors MMC, with remarkable results. With TikTok Ads just introduced to the Azerbaijani market, Shukurov Agency quickly seized on the platform’s low competition, achieving cost-efficient and high-quality outcomes.
Evido, the first company in Azerbaijan to offer extended TikTok advertising services, played a key role in unlocking this opportunity by facilitating the process for Shukurov Marketing Group and its client that resulted in a strategy to grow Imotors MMC’s subscriber base and boost brand awareness.
Campaign Objectives
The campaign's primary goal was to increase the number of TikTok subscribers for Imotors MMC while enhancing overall brand awareness among Azerbaijani audiences. The strategy targeted men aged 25–54 with specific interests in auto dealerships, sedans, cars, and trending hashtags.
The campaign aimed to position Imotors MMC as a leading name in the local automotive industry by focusing on video content designed for TikTok's unique algorithm and user behavior.
Execution and Collaboration
Shukurov Marketing Group executed the campaign by leveraging TikTok’s advanced targeting features, using video ads placed in the feed and search results. The focus was on delivering engaging, high-quality content tailored to the automotive audience’s interests.
Evido provided support for the campaign infrastructure, which included:
- Opening TikTok Advertising Accounts: Evido facilitated the creation of advertising accounts for Shukurov Marketing Group and its client, ensuring a smooth and efficient setup process.
- Campaign Guidance: Evido provided ongoing support and expertise, helping optimize the campaign for Imotors MMC and ensuring top-tier results.
Results
The campaign exceeded all expectations, delivering impressive metrics:
- CPS (Cost per Subscribe): $0.07
- CPM: $1.21
Compared to Instagram, the cost per subscriber was 10 times cheaper, and CPM was 3 times lower, showcasing TikTok’s unmatched efficiency in the Azerbaijani market.
The exceptionally low CPS stood out as a significant success, attributable to TikTok’s algorithm and the relatively low competition in the local advertising landscape.
Insights and Key Takeaways
The campaign reinforced TikTok’s role as an essential platform for brands aiming to grow their audience and engage with consumers in Azerbaijan. Key insights include:
- High Value for Low Cost: TikTok Ads offered great affordability for building brand awareness and subscriber growth.
- Low Competition Advantage: The early adoption of TikTok Ads allowed Imotors MMC to stand out in a less saturated market, achieving results far more cost-efficient than traditional platforms.
- Retargeting Opportunities: Subscribers gained through the campaign can be effectively retargeted in future campaigns to boost conversions and sales.
Expert Advice from Zaur Shukurov:
As an early adopter of TikTok advertising in Azerbaijan, Zaur Shukurov, the owner of Shukurov Marketing Group, offers invaluable advice for advertisers aiming to achieve similar success:
- Rethink your approach to Lead Generation:
“Focus on TikTok’s native solutions like lead forms or driving website conversions. These approaches are more effective for collecting actionable data and engaging potential customers.”
- Build and leverage a loyal subscriber base:
“Gaining TikTok subscribers is one of the most valuable investments for advertisers. Subscribers increase visibility and serve as a highly engaged audience for retargeting campaigns. This strategy leads to more effective ad spend and stronger sales performance.”
About Shukurov Marketing Group
Shukurov Marketing Group, a leading advertising agency in Azerbaijan, has been delivering innovative, results-driven marketing solutions since 2016. With a strong presence in the industry, the agency gained significant recognition during the pandemic as digital advertising surged. Managing an annual advertising budget of around $6 million, the company serves over 100 active clients across various industries, including international markets like Dubai, Canada, Turkey, and Germany.
As one of the first agencies to introduce TikTok Ads to Azerbaijani businesses, Shukurov Marketing Group empowers clients like Imotors MMC with cutting-edge strategies. The team’s expertise is rooted in comprehensive training through platforms like Meta Blueprint and renowned industry professionals, ensuring they stay ahead of the curve in delivering impactful campaigns.
