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TG Insider is an analytics platform from the Aitarget team, which has been helping brands run digital advertising for 10+ years. We believe in the potential of Uzbekistan's Telegram segment and want to show where it stands on the global map.
To do this, we have prepared a study that will help you:
- assess how strong Telegram is in Uzbekistan compared with other countries;
- understand how your own results compare with the market;
- find growth points and new opportunities for promotion in Telegram.
The study's key finding:
Nearly 300,000 Telegram channels and 36 million residents: figures that put Uzbekistan 4th in the world for Telegram activity density.
For comparison: the top spots by number of channels are traditionally held by giants with hundreds of millions of residents: Russia, Iran, and India. But it is precisely against this backdrop that you can see how quickly and widely Telegram has become part of users' lives in Uzbekistan.
Telegram has become a key platform for communication and promotion
On Telegram, people get their news, learn, interact with businesses, and discover products. A unique local ecosystem is forming around this, spanning everything from education and business to entertainment.
For brands, Telegram in Uzbekistan is a key channel for communicating with their audience. More and more companies and marketers are using Telegram as a promotion platform
Numbers that speak for themselves
Telegram does not disclose data about users and channels, so for a long time brands worked almost blind: the market was opaque, and objective metrics were unavailable.
At TG Insider, we solved this problem. We collected and analyzed data from tens of thousands of Telegram channels in Uzbekistan to give businesses the full picture: which channels actually perform, where the audience is active, and what to focus on when launching ads.
Here is what the analytics of Telegram channels in Uzbekistan show:
- Total number of channels: ~294K
- Subscribers: ~750M
- Average monthly views: ~93M
💡 Each resident of the country accounts for more than 20 Telegram subscriptions, making the platform the most important source of information.
How brands advertise on Telegram
About 48% of advertising is placed through native posts in channels, and 52% through Telegram Ads. This almost even split points to a mature market. But what is more interesting is that Telegram Ads advertising keeps gaining weight. For brands, this means more transparent metrics and less dependence on channel owners, who may change prices or rules, or miss deadlines.
Leading niches on Telegram in Uzbekistan
A distinctive feature of Uzbek Telegram is a high share of educational content. Educational channels account for about 18% of the market, and business for 9%. This differs markedly from other countries, where entertainment and humor dominate.
For example, our experience with PDP University confirmed that advertising educational services on Telegram delivers excellent results. For every dollar invested, the university received 6,643% return on ad spend. The Telegram audience is ready to invest in its education.
How engaged is the Telegram audience?
The key indicator of channel quality is Engagement Rate (ER), that is, the percentage of subscribers who actually see and read posts.
In Uzbekistan, it is about 50%. This means every second subscriber is active. For comparison:
- India: 17%
- Iran: 22%
Even with a large number of channels in India and Iran, engagement levels there are significantly lower. This means in Uzbekistan it is easier and cheaper to get a genuine response from your audience.
💡 A high ER in Uzbekistan gives brands a double advantage: evaluating campaign performance more accurately and choosing placement channels with greater confidence.
Challenges advertisers face on Telegram
Despite the growth, brands currently find it difficult to:
- Choose effective channels among thousands of channels, since it is unclear which ones will actually pay back the ad investment
- Quickly find suitable channels — searching takes a lot of time and requires manual analysis
- Make informed decisions — there is no single, free tool with objective data.
💡 TG Insider solves these problems by giving brands and marketers in Uzbekistan a convenient, completely free platform for finding and analyzing Telegram channels, unlike most similar services, which require a paid subscription or offer limited features without payment.
What TG Insider gives businesses
TG Insider solves advertisers' key challenges:
- Lower risk — you work only with channels that have verified activity and a quality audience
- Higher ROI — you choose the channels with the best returns based on data
- Scaling — you quickly expand reach by finding new effective channels in your niche
- Time savings — you find suitable channels in a few clicks instead of hours of manual searching.
TG Insider makes the process of choosing ad channels transparent and objective.
Why it works
TG Insider gives every market participant exactly what they need. For businesses — a tool for finding channels that deliver results. For analysts — a way to understand the market more deeply, track trends, and uncover new growth points. For marketers — the ability to make decisions based on objective data and invest budget where it pays off.
⚡ TG Insider by Aitarget is your navigator to the Telegram market in Uzbekistan.
The next step is launch. For that, we have Evido by Aitarget: pick a channel in TG Insider, set up your campaign, and pay in Evido by Aitarget. All in one ecosystem.
Ready to launch Telegram ads? We have made it as simple as possible.
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