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Want more customers ready to book right here, right now? That audience is right on your doorstep: Russian tourists. More than 186,000 Russians visited Kazakhstan last year alone, and the flow keeps growing thanks to visa-free entry and a shared border.
But how do you reach them? There is a messenger where they actively look for tour information and plan their trips. That messenger is Telegram.
Why is Telegram so effective for attracting Russian tourists?
Telegram has deeply penetrated the Russian market. In Q1 2025, 74% of Russians (around 67 million users aged 12+) opened Telegram at least once a month. On average, they spend 47 minutes a day there. This means the audience is genuinely engaged: they read, save, and are ready to respond to compelling offers.
How to create a Telegram Ads ad that generates leads
Success with Telegram advertising starts with how your ad looks. It is important to structure it so that every detail drives conversion.
- Concise, clear copy: "Signature tours of Kazakhstan", "Discover amazing Kazakhstan". You have only 160 characters, so the idea of the ad has to land instantly.
- Emoji: Use them to add emphasis and improve visual structure. They help your copy stand out in the feed.
- High-quality visuals: An atmospheric image or a short video is 80% of success. It should instantly spark the urge to travel.
Targeting in Telegram lets you show ads to subscribers of specific channels, such as Yandex Travel, Aviasales, Smartavia, or Tonkosti Turizma. This is exactly the audience that is interested in travel and is planning trips.
Plus, interest-based targeting:
Beyond choosing channels, you can set up delivery by topics and behavioral interests. This means your ad will be seen not just by subscribers, but by people who are already interested in travel, tours, flights, and bookings.
💡 A strategy for those who think one step ahead: Combine ads in popular Russian travel channels with ads in Kazakh channels. This approach delivers maximum reach and brings you the "hottest" customers.
Frequency capping per user (for example, 3 per day) is a tool that helps you strike a balance: you save budget and avoid annoying potential customers.
From click to booking: three funnel options in Telegram Ads
The ad is only the start. What happens after a user clicks? That path should be as simple and logical as possible. Your ad can lead to:
- A website featuring your best-selling tour: A detailed itinerary, dates, price, and a prominent "Book now" button.
- A chatbot: a personalized consultation and a tour matched to the specific request. After clicking the ad, the user answers a few questions, and one of your managers joins the conversation already understanding the customer's needs.
- A Telegram post with a detailed description: Convenient for a quick overview. Users can ask a question in the comments right away or send a direct message. Be sure to include a contact in the channel description.
How to launch Telegram ads with Evido by Aitarget
- Sign up on the Evido by Aitarget platform — it only takes a few minutes.
- Submit a request to open a Telegram ad account on the platform.
- Type the word "Tourism" in the chat — our specialists will select the most relevant Russian and Kazakh travel-themed Telegram channels for you.
- Launch a test ad campaign — you will see the response right away and be able to evaluate the results.
Learn more and get started now → Evido by Aitarget
Why should you launch Telegram ads right now?
While others spend their budgets on traditional social networks, Telegram remains a less saturated market. According to TGStat, in the Travel category of Telegram Kazakhstan, major tour operators such as POEDEM.KZ, HT.KZ, and Online Tour are actively advertising. This means you can become a pioneer by taking the open slots in relevant channels.
While Telegram remains an "underrated" channel for travel agencies, you have the opportunity to get ahead of competitors and attract new customers at a great price.
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