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Platforms Insights

Expert insights and actionable guidance on how to get the most out of today’s ad platforms.
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How to create a Business Center in TikTok
June 24, 2026
2
min read

How to create a Business Center in TikTok

Create a TikTok Business Center step by step — a quick, correct setup guide for advertisers doing it for the first time.
Ksenia Lebedeva
Ksenia Lebedeva
How to find an ID in TikTok Business Center
June 24, 2026
1
min read

How to find an ID in TikTok Business Center

Find any ID in your TikTok Business Center fast — a clear, step-by-step guide for advertisers.
Ksenia Lebedeva
Ksenia Lebedeva
Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated
June 8, 2026
10
min read

Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated

Win in East Africa: what actually works on TikTok, Meta and Google — and the setup mistakes that quietly kill campaigns.
Ksenia Lebedeva
Ksenia Lebedeva
Meta Marketing Summit 2026: Key Takeaways and What to Do Next
May 27, 2026
5
min read

Meta Marketing Summit 2026: Key Takeaways and What to Do Next

Get the Meta Marketing Summit 2026 takeaways — strategy, case studies and roadmap updates, plus what to change in your work now.
Anya Korzun
Anya Korzun
What ChatGPT Ads changes for media buyers
May 26, 2026
4
min read

What ChatGPT Ads changes for media buyers

See what ChatGPT Ads means for media buyers — conversation-based targeting, early testing tactics and creative tips for a new format.
Anna Voronina
Anna Voronina
TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control
May 25, 2026
5
min read

TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control

Scale TikTok campaigns without losing budget control — how Smart+ Cost Cap keeps spend predictable while the algorithm moves fast.
Ksenia Lebedeva
Ksenia Lebedeva