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Gaziza Katenova
Gaziza Katenova

Expert Contributor

Gaziza Katenova

Business Operations Manager at Evido by Aitarget

Gaziza is a Business Operations Manager at Evido by Aitarget, based in Almaty. Gaziza works closely with the CEO on business operations and has been part of the team since 2022. Before that, Gaziza worked in operations and business development at the fast-fashion franchise XIMIVOGUE and in operations at the Zere Arts PR department, which promotes artists in Kazakhstan. Earlier, as an education consultant, Gaziza built IELTS Academic and SAT training programs and guided students through university admissions. Gaziza studied at Xi'an Jiaotong-Liverpool University.

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Gaziza Katenova

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AI ads in 2026: which AI assistants already run ads, and which do not
October 19, 2026
7
min read

AI ads in 2026: which AI assistants already run ads, and which do not

Everyone’s using AI — so why not bring your brand to the channels people already use every day? In this article, we explore where you can advertise in AI-powered platforms and how to get started.
Gaziza Katenova
Gaziza Katenova
How to promote your product catalog in ChatGPT: a walkthrough of product feed campaigns
October 14, 2026
7
min read

How to promote your product catalog in ChatGPT: a walkthrough of product feed campaigns

"Recommend trail running shoes under $100." More and more people ask ChatGPT questions like this instead of a search engine. In return, they get a selection of products with prices, and below the answer there may be an ad from a store. An online store has two ways into that conversation. The first is ChatGPT shopping results, which are free and cannot be influenced with money. The second is product ads: you upload your catalog, and the system picks a product that fits the conversation and shows it in an ad card. Below, we cover how product ads work, what to prepare, how to launch a campaign step by step, and the most common mistakes.
Gaziza Katenova
Gaziza Katenova
ChatGPT ad formats: chat cards, product ads, visual ads, and Sponsored Agents
October 13, 2026
8
min read

ChatGPT ad formats: chat cards, product ads, visual ads, and Sponsored Agents

For the first six months, every ad in ChatGPT looked the same: a card below the answer with a headline, a short description, an image, and a link. By October 2026, there are five formats, and two of them look very little like traditional advertising. Below, we walk through each format, where it is available, and which one fits your goal.
Gaziza Katenova
Gaziza Katenova
ChatGPT Ads reporting: which metrics to track
October 12, 2026
8
min read

ChatGPT Ads reporting: which metrics to track

Three hours after launch, your report shows 2,000 impressions, 15 clicks, and $0 in spend. The campaign isn't broken: in ChatGPT Ads, impressions and clicks update almost immediately, while spend appears with a delay of up to 7–8 hours.Reporting here looks familiar, but it has its own rules: delays, attribution windows, and view-through conversions. Below, we cover which metrics are available, how to read them, and how to evaluate your first test step by step.
Gaziza Katenova
Gaziza Katenova
ChatGPT Ads Bidding and Budgets: CPM, CPC and Conversion Optimization
October 12, 2026
6
min read

ChatGPT Ads Bidding and Budgets: CPM, CPC and Conversion Optimization

You set a daily budget of $100, and Tuesday's report shows $180 in spend. That's not an error: in ChatGPT Ads, the daily budget is an average, not a hard cap for each day.This is one of several rules that set ChatGPT Ads bidding and budgets apart from familiar platforms. Below, we cover how the auction works, which strategy to choose, and how to budget your first test.
Gaziza Katenova
Gaziza Katenova
Product card in ChatGPT Ads: specs, character limits, and examples
October 12, 2026
5
min read

Product card in ChatGPT Ads: specs, character limits, and examples

A ChatGPT ad consists of a title of up to 50 characters, copy of up to 100 characters, an image of at least 640×640 px, and a landing page link. The brand name and logo are pulled from your account settings. Below are all the requirements, the rules for product ads, and a checklist to run through before you submit ads for review.
Gaziza Katenova
Gaziza Katenova