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Gaziza Katenova
Gaziza Katenova

Expert Contributor

Gaziza Katenova

Business Operations Manager at Evido by Aitarget

Gaziza is a Business Operations Manager at Evido by Aitarget, based in Almaty. Gaziza works closely with the CEO on business operations and has been part of the team since 2022. Before that, Gaziza worked in operations and business development at the fast-fashion franchise XIMIVOGUE and in operations at the Zere Arts PR department, which promotes artists in Kazakhstan. Earlier, as an education consultant, Gaziza built IELTS Academic and SAT training programs and guided students through university admissions. Gaziza studied at Xi'an Jiaotong-Liverpool University.

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Gaziza Katenova

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How to track conversion in ChatGPT Ads: pixel, Conversions API, and UTMs
October 12, 2026
6
min read

How to track conversion in ChatGPT Ads: pixel, Conversions API, and UTMs

You can launch a ChatGPT Ads campaign without conversion tracking, but then your reports will show only impressions and clicks. The Conversions objective isn't available at all without it, and conversions are only counted from the moment an event is linked to a campaign.That's why it's best to set up tracking before launch. Below, we cover what OpenAI counts as a conversion, which tools are available, and how to set them up.
Gaziza Katenova
Gaziza Katenova
How to create account in ChatGPT Ads
October 9, 2026
5
min read

How to create account in ChatGPT Ads

A full guide on how to create an account in ChatGPT Ads.
Gaziza Katenova
Gaziza Katenova
ChatGPT Ads Targeting: Geo, Platforms, Custom Audiences
October 9, 2026
7
min read

ChatGPT Ads Targeting: Geo, Platforms, Custom Audiences

You can't set up targeting in ChatGPT Ads the way you do in Meta Ads. There's no familiar choice of age, gender, interests, or lookalike audiences. Instead, advertisers set the locations where ads can appear, choose platforms, and use their own audiences if needed. The system then considers the context of the current conversation, the ad content, and other signals to select a relevant ad.Below, we cover which targeting tools are available in ChatGPT Ads as of October 2026, how they work, and what to consider when planning campaigns.
Gaziza Katenova
Gaziza Katenova
ChatGPT Ads Context Hints: What They Are and How to Write Them
October 9, 2026
6
min read

ChatGPT Ads Context Hints: What They Are and How to Write Them

A media buyer setting up their first ad group in OpenAI Ads Manager looks for the keyword field and doesn't find one. In its place are context hints: short, plain-language descriptions that tell the system when your ad will be useful, and to whom.
Gaziza Katenova
Gaziza Katenova
ChatGPT Ads: FAQ Before You Launch
October 2, 2026
9
min read

ChatGPT Ads: FAQ Before You Launch

Answers to the questions advertisers ask most before launching ChatGPT Ads: countries, targeting, formats, budgets, conversion tracking, and moderation.
Gaziza Katenova
Gaziza Katenova
Evido’s First ChatGPT Ads Campaign: What We Learned From Running Ads Inside ChatGPT
September 21, 2026
6
min read

Evido’s First ChatGPT Ads Campaign: What We Learned From Running Ads Inside ChatGPT

ChatGPT is becoming part of how people research products, compare solutions, and make business decisions. That makes advertising inside these conversations an interesting new opportunity — but also a very different environment from traditional paid media.
Gaziza Katenova
Gaziza Katenova